Our Brand Assets & Guidelines
Thanks for your interest in us! We have a couple of guidelines for using our brand assets. Please take a moment to familiarize yourself with them before use.
OUR LOGOS & ICON
What better way to communicate who we are and what we do than combining land and water into a memorable icon? The "hidden leaf" in the design illustrates that life requires healthy water and land to grow and flourish.
OUR PRIMARY & SECONDARY COLORS
We use colors that symbolize our mission of restoring & conserving high quality aquatic resources which is why our primary colors are two shades of blue. Green came naturally with splashes of red and gold thrown in to remind us that nature is wild, fun, and full of surprises!
Morning Blue
#93BEDF
Midnight Blue
#2B2D42
Mountain Green
#57A773
Wetlands Green
#157145
Flytrap Red
#A63446
Giving Gold
#DBAD6A
BRAND USAGE GUIDELINES
We’re not too worried but just in case there are questions, here are a few simple guidelines:
- Always use the icon and logotype (words) together, or just the icon itself.
- Don’t use the logotype on its own (just the words by themselves).
- Air goes well with water & land so please let the logo breathe - don’t clutter it with other text or graphics.
- Use the white logo when overlaying on other images or colored backgrounds.
- Don’t use other colors for the logo (other than an all-white version as specified above)
- Write our name as Unique Places to Save (capitalize the U, P & S only). Full uppercase for the entire name is also acceptable.
- Nicknames are great but please don't shorten our name e.g. Unique Places or UP2S
- Contact us before making any changes to our logo, icon, name, etc. We're happy to work with you!
OUR MEDIA
We often get requests from our partners and others to use our logos for websites and our media for their marketing efforts. We're honored you would want to do that and have just a few simple requests that we ask of everyone.
- Please contact us prior to use so we can confirm our approval. Include the media type and location in your request such as link to webpage, social media profile, screenshot, etc.
- Please include a link to our website through the logo itself or as part of the photo credit. Bonus points if you link to us in SEO-friendly text!
- Until we're on social media, when our logo or media is used there please include our name in the post. Links are great as well but we realize this won't always be available to you.
- We reserve the perpetual rights to our media including future takedown. Not that we ever expect to have to do this but it's necessary for us to clearly state this up front.
HOW CAN WE HELP YOU?
Fill out the form to connect with our team for requesting use of our brand assets or if you have questions about them
